Top Ten Search Categories on YouTube and Their Associated CPMs


YouTube, the world's second most popular website, is a platform that offers a wealth of opportunities for content creators. The platform's popularity is driven by a diverse range of search categories, each with its unique Cost Per Mille (CPM) rates. CPM refers to the cost that advertisers pay to YouTube creators for every 1000 views or impressions their ad receives on the YouTube channel[2][10]. Sure, I can help you research the missing YouTube CPM rates for the following categories:


1. **Music**: According to one source[7], the CPM rates for music content can range from $0.50 to $2.00, depending on the genre, audience, and seasonality. Music videos tend to have lower CPM rates than other types of content because they are less likely to attract clicks on ads or generate comments and shares.


2. **Entertainment**: Entertainment content can have varying CPM rates depending on the subcategory, such as comedy, drama, reality TV, etc. One source[8] estimates that the average CPM rate for entertainment content is around $3.00, but it can go higher or lower depending on the quality and popularity of the content.


3. **Gaming**: Gaming content is one of the most popular and lucrative niches on YouTube, with some creators earning millions of dollars per year. The CPM rates for gaming content can vary widely depending on the type of game, the target audience, the level of engagement, and the ad format. According to one source[6], the average CPM rate for gaming content is around $4.00, but it can go as high as $10.00 for some niches like eSports or as low as $1.00 for some casual games.


4. **Education**: Educational content is another niche that can have high CPM rates, especially if it targets a specific audience that is interested in learning new skills or topics. Educational content can earn up to $9.89 CPM[2], depending on the subject matter, the quality of the content, and the demand from advertisers.


5. **News**: News content can have varying CPM rates depending on the type of news, the source of the news, and the relevance of the news to the audience. News content can earn up to $5.00 CPM[9], depending on the credibility and authority of the news provider, the timeliness and accuracy of the news, and the level of engagement from the viewers.


6. **ASMR**: ASMR stands for Autonomous Sensory Meridian Response, which is a phenomenon that some people experience when they hear certain sounds or watch certain videos that trigger a relaxing sensation in their body and mind. ASMR content is a niche that has grown in popularity in recent years, with some creators attracting millions of subscribers and views. The CPM rates for ASMR content can vary depending on the type of ASMR, the quality of the sound and video, and the ad format. According to one source[10], the average CPM rate for ASMR content is around $2.50, but it can go higher or lower depending on the factors mentioned above.


7. **Lifestyle**: Lifestyle content is a broad category that covers various topics such as travel, fashion, beauty, health, fitness, etc. Lifestyle content can have varying CPM rates depending on the subcategory, the target audience, and the quality of the content. Lifestyle content can earn up to $3.47 CPM[2], depending on how appealing and engaging it is to both viewers and advertisers.


8. **Fitness**: Fitness content is a subcategory of lifestyle content that focuses on physical health and wellness. Fitness content can have varying CPM rates depending on the type of fitness, the target audience, and the quality of the content. Fitness content can earn up to $1.60 CPM[2], depending on how informative and inspiring it is to both viewers and advertisers.


9. **Cooking**: Cooking content is another subcategory of lifestyle content that focuses on food and recipes. Cooking content can have varying CPM rates depending on the type of cuisine, the target audience, and the quality of the content. Cooking content can earn up to $2.50 CPM[2], depending on how delicious and creative it is to both viewers and advertisers.


10. **Fashion**: Fashion content is another subcategory of lifestyle content that focuses on clothing and accessories. Fashion content can have varying CPM rates depending on the type of fashion, the target audience, and the quality of the content. Fashion content can earn up to $3.13 CPM[2], depending on how trendy and stylish it is to both viewers and advertisers.

It's important to note that while high CPM niches can increase revenue, success on YouTube should not solely be measured by CPM. Fostering a passionate community and delivering valuable, creative content are the ultimate goals for creators[4].


Sources

[1] Top YouTube Searches—Most Searched on YouTube—Semrush https://www.semrush.com/blog/most-searched-on-youtube/

[2] 17 YouTube Niches, Country with High CPM Rates by Category - Sudesh Roul https://sudeshroul.com/high-cpm-youtube-niches/

[3] The Top YouTube Searches in 2023 - Similarweb https://www.similarweb.com/blog/marketing/seo/top-youtube-searches/

[4] 6 YouTube topics with the highest CPMs - Creator Handbook https://www.creatorhandbook.net/6-youtube-topics-with-the-highest-cpms/

[5] Top YouTube Searches - PageTraffic https://www.pagetraffic.com/blog/top-youtube-searches/

[6] Top 30 YouTube Niches With High CPM in 2023 - VloggerPro https://vloggerpro.com/youtube-niches-with-high-cpm/

[7] Top & Most Popular Searched Topics on Youtube 2023 - Next Labs https://nextgrowthlabs.com/want-to-know-what-people-are-searching-on-youtube-globally/

[8] 25 Most Profitable YouTube Niches | Highest RPM, CPM Rates by Niche https://youtube.com/watch?v=jfsJvSEEyK4

[9] Top YouTube Searches - Most Searched thing on YouTube - Infidigit https://www.infidigit.com/news/youtube-searches-2021/

[10] YouTube CPM: What It Is, How To Calculate It, and Why It Matters - Uscreen https://www.uscreen.tv/blog/youtube-cpm/

[11] Top YouTube Searches [Updated Sep 2023] - Oberlo https://www.oberlo.com/statistics/top-youtube-searches

[12] What Is YouTube CPM? [+ Why It Matters] - HubSpot Blog https://blog.hubspot.com/marketing/youtube-cpm

[13] 12 Best Types of YouTube Content To Succeed at Growing a YouTube Channel https://influencermarketinghub.com/types-of-youtube-content/

(1) YouTube CPMs: A comprehensive guide - getjuice.com. https://www.getjuice.com/pulse/youtube-cpms-a-comprehensive-guide.

(2) How to Calculate (and Increase) Your YouTube CPM - Influencer Marketing Hub. https://influencermarketinghub.com/youtube-cpm/.

(3) YouTube CPM Rates in India: 2022-2023 - Ad CPM Rates. https://adcpmrates.com/2020/08/12/youtube-cpm-rates-in-india/.

(4) 17 YouTube Niches, Country with High CPM Rates by Category - Sudesh Roul. https://sudeshroul.com/high-cpm-youtube-niches/.

(5) Youtube CPM Rate by Niche/Category 2023 - US7P. https://www.us7p.com/youtube-cpm-rate-by-niche-category-2023/.

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